The days where one would flick through yellow pages are no more. Whilst word-of-mouth recommendations are still vital, a website is now a vital component of business. It is not just an easier way to find a client but it is a holding place for an expert witness to provide information about their practice, their personality, demonstrate background knowledge and display most importantly, how they have helped others in expert witness cases.
A living website, one that is updated frequently, is an excellent tool of communication. Regular blogs about practice and experience show a depth of knowledge within a subject area that would otherwise not be appreciated. For example, in emergency medicine, discussing various topics encountered in the Emergency Department further demonstrate clinical experience and excellence. In the first instance, these blog posts can also help other doctors in the field who either just need a refresher or are aspiring expert witnesses. They also indicate to solicitors the extent of your knowledge so as to understand that you are an authority, a leader in your field.
Clients will also actively look for expert witnesses who matched their requirements. Therefore, a website will show what you can offer and whether you are suitable to assist them. In other words, a website is essentially an open, online CV where you can include your qualifications, publications and other applicable skill sets within he field of medicine.
From a solicitor’s perspective, they are seeking a knowledgeable expert witness who has enough years’ experience to effectively make an independent decision on their client’s case. Further, if the website displays the services offered by the expert witness, this makes it easier for the solicitor to know that you experienced in expert witness work.
Your website should also include your terms and conditions. These will state your availability, expected fees, and other necessary terms of engagement. This will ensure that both you and a solicitor are in mutual agreement before you begin to work together.
From a doctor’s perspective, owning a website provides insight into another world. Communicating medicine is a key skill as a doctor and owning a website is one effective means of helping patients, especially through blog posts. New opportunities may arise consequently as you’ve become more accessible and contactable.
Once you have begun building experience as an expert witness, your website is the perfect place to showcase testimonials. These will advertise your skill set and aptitude and in turn, attract more clients. Your website is the perfect combination of information to show that you are an authority, worthy of expert witness engagement: high quality information provided regularly, clear terms and conditions and testimonials indicating the positive impact you have made to individual’s lives.
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